Sure, TV's fun, but as a real mom, I have my own family to think about, and nothing is more important than their health. Every time you turn around, there's another HMO. Keystone Health Plan. It's the only one from Pennsylvania Blue Shield. That means choosing from the finest doctors available in hospitals, too. There are other HMOs, but only one from Pennsylvania Blue Shield. It's one of the most trusted names in the healthcare business. Come on! This is real life. The Blue Shield HMO. Keystone Health Plan East. The right doctors, the right hospitals, the right HMO.